We are all faced with the prospect of becoming uninterested in our work, and worse still, uninterested in the world around us. But we all know that to truly get to great work — and to dent the world a bit — we need to give a shit. So how can we get there and stay there? Drawing on his experiences from the Peace Corps, running creative teams at Crispin Porter + Bogusky and founding a “purpose-based” agency in Boulder, Max will try to get us a to give a shit a bit more.

Max Lenderman presents School, a purpose-led consultancy for the modern brand.

Recorded Feb. 15, 2022 during day one of DAODenver at Temple Denver. Presented by DAOPlanet.org

Max Lenderman addresses the graduating class or MBAs and marketers at La Universidad Iberoamericana (UNIBE) in 2016 and showcases the new fundamentals of brand marketing.